New Balance
Photography and film for New Balance. A selection of my work with the brand, bringing portraits, sporting details and movement into a dark, focused visual world.
Night-time light and close framing set the atmosphere. A headlamp, a jacket and a face reveal different parts of the same setting. The portraits make room for the person, while the other frames shift attention towards the clothing and the situation around the runner.
There is both presence and energy here. The photographs hold a moment still; the film below adds movement and rhythm. Together, the work shows how photography and film can create a recognisable brand expression while serving different purposes.
- Brand: New Balance
- Production: Photography & film
- Photographer & filmmaker: Mark Halding
The finished film
See the New Balance production in motion. The vertical film brings people, sporting details and the atmosphere of the night into one sequence. The visual details take on a different rhythm from the photographs above.
Open the film to watch it in its original format. I created both photography and film for the project. If your brand needs a coherent collection of visual material, we can start with the channels and formats you need.